MailerSend
Knowledge base

How to generate and analyze reports

The Analytics page offers reporting on all emails sent through your MailerSend account. You can generate reports based on specific filters such as date and tags, and exclusively display data that matches those filters.

For accounts with multiple domains, data can be viewed and split by specific sending domains. Data for emails sent from subdomains will fall under the associated root domain. If you would like to view data for individual subdomains, you will need to add the subdomain and verify it.

View of Analytics page in MailerSend

To pull a report on the Analytics page:

1. Select the date range you wish to report on
2. Filter the data by either day, week, month or year
3. Select any tags to further filter your report (optional)
4. Click the search button

View of analytics page with reporting options highlighted.

Using the checkboxes, you can choose to report on the following data:

  • Sending volume

  • Opens and clicks over time

  • Spam complaints and unsubscribes

  • Unsubscribe reasons

  • Hard and soft bounces

  • Reading environment

  • Opens by location

Note: If you do not have certain tracking options enabled on your Domains page, for example Track unsubscribes, then you won’t be able to select the corresponding checkbox on the Analytics page.

You can view the Email volume, Opens and clicks over time and Hard and soft bounces in either Data or Visual form depending on the tab you select.

Data and Visual tabs

The Reading environment report will display where the emails sent during your selected time frame were opened, including whether they’re being opened on desktop, webmail or mobile—and which email clients are being used.

Reading environment report

The Opens by location report displays a map highlighting the countries in which your emails have been opened.

Opens by location report
Remember: When a Gmail recipient opens an email, it will be counted as a Webmail open and the location will display as United States, regardless of the recipient's location and whether their environment was actually webmail, desktop or mobile. This is due to the fact that tracking pixels are automatically cached and stored on Gmail's servers, so when a Gmail recipient opens an email, Gmail loads the tracking pixels on servers located in the United States.

Save and export a report

Once you’ve created your report, you can save it to be easily accessible by you and other team members (with the required permissions) at a later date. 

Note: The report is dynamic, meaning that if you filter based on the relative value “Last Month”, it will always show the last month’s statistics.

To save a report, click Save, enter a name for your report and click Save again. Your saved reports can be accessed and managed by clicking on the Saved reports button in the top right-hand corner.

Save report button in MailerSend analytics.

To export a report, once you have applied the desired filter, click the Export button and select Export CSV or Export CSV for Excel.

How to export an analytics report in MailerSend.

You can also export previously saved reports. Go to the Saved reports page by clicking the top right-hand button. Then click the drop-down menu button on the report you want to export and select Export CSV or Export CSV for Excel.

How to export a saved report in MailerSend.

Need more info?

Feel free to reach out to support@mailersend.com. A member of our support team will gladly assist you.