How to generate and analyze reports

The Analytics page offers reporting on all emails sent through your MailerSend account. You can generate reports based on specific filters such as date and tags, and exclusively display data that matches those filters.

For accounts with multiple domains, data can be viewed and split by specific sending domains.

To pull a report on the Analytics page:

1. Select the date range you wish to report on
2. Filter the data by either day, week, month or year
3. Select any tags to further filter your report (optional)
4. Click the search button

Using the checkboxes, you can choose to report on the following data:

  • Sending volume

  • Opens and clicks over time

  • Spam complaints and unsubscribes

  • Unsubscribe reasons

  • Hard and soft bounces

  • Reading environment

  • Opens by location

Note: If you do not have certain tracking options enabled on your Domains page, for example Track unsubscribes, then you won’t be able to select the corresponding checkbox on the Analytics page.

You can view the Email volume, Opens and clicks over time and Hard and soft bounces in either Data or Visual form depending on the tab you select.

The Reading environment report will display where the emails sent during your selected time frame were opened, including whether they’re being opened on desktop, webmail or mobile—and which email clients are being used.

The Opens by location report displays a map highlighting the countries in which your emails have been opened.

Remember: When a Gmail recipient opens an email, it will be counted as a Webmail open and the location will display as United States, regardless of the recipient's location and whether their environment was actually webmail, desktop or mobile. This is due to the fact that tracking pixels are automatically cached and stored on Gmail's servers, so when a Gmail recipient opens an email, Gmail loads the tracking pixels on servers located in the United States.

Need more info?

Feel free to reach out to support@mailersend.com. A member of our support team will gladly assist you.