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Email analytics
Access a wide range of key metrics in MailerSend’s email analytics dashboard to track deliverability and engagement and improve overall email performance.
Keep track of important KPIs
Real-time analytics tools keep track of email open rates, bounce rates and click-through rates, so you can quickly gauge email performance and make adjustments.
Monitor and maintain your deliverability
View the total number of spam complaints, soft bounces, hard bounces, and unsubscribe rates for a specific domain or your whole account. Then take steps to reduce them and improve deliverability.
Access analytics via API
Integrate MailerSend analytics with your apps or CRM. Display email metrics such as open rate, CTR, bounce rate, and other email data for a list of recipients, domain names or tags.
Discover how people read your emails
See which email clients, like Gmail, Outlook and Yahoo, are most popular within your email list. Review subject lines and content for better email engagement across mobile, desktop, browsers, and email service providers.
Identify where your users are
Email tracking tells you where your recipients are located and which countries have the highest engagement. Improve email performance by targeting specific regions or scheduling the best sending times.
Create & export custom email reports
Create and export reports to effortlessly share email analytics data with all team members. Retrieve data by domains and timeframes, then apply tags or statuses to find exactly what you want.
Intuitive dashboard that makes it easy to find the right data
Get a quick overview of the account or domain’s metrics and see a detailed breakdown of email volume for each day. Switch between the visual graph or view the data in table format.
Get unique insights with split testing
Split test up to 5 variations of a template to find out which subject lines, email content and calls to action work. View the email templates’ opens, clicks and unsubscribes to choose the best email and then keep optimizing.
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Frequently Asked Questions
What is analytics in email?
Email analytics refers to the process of collection, measuring and analyzing data about the performance of transactional emails and email marketing campaigns. Email analytics can provide valuable insights into the effectiveness of a transactional email strategy and help businesses make informed decisions about their email sending based on industry benchmarks and other factors.
How do I get analytics from my email?
There are a few ways to get analytics from your emails, depending on the tools you are using to send and manage your emails. The best way to accurately measure your email performance is to use a reliable and reputable email service provider that offers an inbuilt email analytics dashboard where you can access key metrics and create reports.
Why are email analytics important?
Email analytics tools are important because they provide valuable insights into the effectiveness of your transactional email-sending efforts. By tracking metrics such as open rate, click-through rate, bounces, and number of unsubscribes you can see how your emails are performing and identify areas for improvement.
How can I start tracking emails?
If you’re looking for a transactional email solution that provides in-depth analytics and many other great features, look no further! Sign up to MailerSend for free and get 3,000 emails/month.
To get started: Sign up > Add and verify a domain > Enable tracking in your domain settings.
Start sending smarter emails now
Take control of your transactional sending strategy by utilizing detailed insights from MailerSend's advanced analytics and activity tools. Get started with 3,000 free emails per month!
More features to explore
Send emails
Email delivery
Enjoy the flexibility of sending a few emails or scaling quickly to send a few million.
Transactional emails
Intuitively-designed tools allow anyone to contribute, while an advanced infrastructure lets you scale fast.
SMTP relay
Use Simple Mail Transfer Protocol when you want to quickly send emails using a reliable Internet standard.
Email API
Start sending and tracking your emails with our easy API integration process and clean documentation.
Dynamic email templates
Build one-to-one customer relationships on a mass scale using a single email template.
Email verification
Verify a single email address or upload an entire email list to verify in bulk.
Control your sendings
Advanced email tracking
Every email is a learning experience. Monitor your email performance to find what works best.
Manage the unsubscribe page
Whether people are unsubscribing, give them a compelling reason to stay.
Suppression list management
Protect your sending reputation by adding email addresses and domains that you should not send to.
Track the results
Create emails
Custom HTML template builder
Interested in writing your own HTML code? Our HTML email template editor gives you the flexibility to build exactly what you want.
Drag & drop email template builder
Our drag & drop email editor empowers you to create professionally-designed transactional emails.
Rich-text email editor
Create plain text emails with the formatting capabilities of HTML. Add links, images, bullet points and style text with ease.
Email split testing
Email split testing will improve engagement with your transactional emails by helping you learn what your customers want more.
Control your account
User management
Invite your team members to collaborate on projects by assigning roles and granting permissions.
File manager
Streamline your workflow by organizing and keeping all your files in one place in the cloud.
Multiple domains
Use multiple domains to manage different brands or products with one MailerSend account.
Dedicated IP
Take control of your sending reputation with your own dedicated IP address and optimize your sendings for improved deliverability.
MailerSend iOS app
Access email activity, domain settings, and analytics on the go with MailerSend iOS app.
Start conversations
Inbound email routing
Automatically parse incoming emails. Inbound email routes enable MailerSend to receive emails on your behalf, integrating them into your application.
Send surveys
Understand your customers and users on a deeper level and gain valuable insights to help you improve your product and customer experience with surveys.