Advanced email analytics

Access a wide range of key metrics to learn what works and what needs optimization so you can keep improving your email performance.

Learn more about your recipients

Real-time analytics tools keep track of important KPIs like email open rates, bounce rates and click-through rates. Quickly find answers to questions like, “Which subject line or email content generated the most clicks?”

Keep your email lists clean

Access metrics like the total number of spam complaints, soft bounces, hard bounces, and unsubscribe rates. Minimizing these improves your deliverability, protects your sender reputation, and contributes to healthy list growth.

Discover how people read your emails

See which email clients are most popular within your email list, including Gmail, Outlook and Yahoo. Review your design for better email engagement across mobile, desktop, browsers and email service providers.

Identify where your readers are

Email tracking tells you where your subscribers are located and which countries have the highest engagement. Improve your email campaign performance by targeting specific regions or scheduling the best sending times.

Communicate visually with your team

Create visual reports to share with your email marketers and align the rest of the team around your marketing strategy. Retrieve data by domains and timeframes, then apply tags or statuses to find exactly what you want.

Start sending smarter emails now

Use real-time analytics to optimize and send smarter transactional emails. Scale quickly and send emails that get delivered. Get started with 12,000 free emails per month!

Try for free