Email analytics

Access a wide range of key metrics in MailerSend’s email analytics dashboard to track deliverability and engagement and improve overall email performance.

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Keep track of important KPIs

Real-time analytics tools keep track of email open rates, bounce rates and click-through rates, so you can quickly gauge email performance and make adjustments.


Monitor and maintain your deliverability

View the total number of spam complaints, soft bounces, hard bounces, and unsubscribe rates for a specific domain or your whole account. Then take steps to reduce them and improve deliverability.


Access analytics via API

Integrate MailerSend analytics with your apps or CRM. Display email metrics such as open rate, CTR, bounce rate, and other email data for a list of recipients, domain names or tags.


Discover how people read your emails

See which email clients, like Gmail, Outlook and Yahoo, are most popular within your email list. Review subject lines and content for better email engagement across mobile, desktop, browsers, and email service providers.


Identify where your users are

Email tracking tells you where your recipients are located and which countries have the highest engagement. Improve email performance by targeting specific regions or scheduling the best sending times.


Create & export custom email reports

Create and export reports to effortlessly share email analytics data with  all team members. Retrieve data by domains and timeframes, then apply tags or statuses to find exactly what you want.


Intuitive dashboard that makes it easy to find the right data

Get a quick overview of the account or domain’s metrics and see a detailed breakdown of email volume for each day. Switch between the visual graph or view the data in table format.


Get unique insights with split testing

Split test up to 5 variations of a template to find out which subject lines, email content and calls to action work. View the email templates’ opens, clicks and unsubscribes to choose the best email and then keep optimizing.

Great service, works flawlessly! MailerSend has a great dashboard with a vast amount of valuable data about the emails sent. It’s very well organized and has powerful filter functions.
Steffen S. Small Business, Owner
For both developers and designers! Super easy-to-use API for developers, easy-to-use mail templating for designers. It's awesome. Plus, a very clear dashboard for tracking errors and bounces.
Raphael A. Small-Business, CTO
A true no-brainer. Ease of use, integrations and fair pricing: it's a no-brainer—they will bring the value you need. The dashboard is a state-of-the-art example of an easy product.
G2 Reviewer Financial Services, Verified User

Frequently Asked Questions

What is analytics in email?

Email analytics refers to the process of collection, measuring and analyzing data about the performance of transactional emails and email marketing campaigns. Email analytics can provide valuable insights into the effectiveness of a transactional email strategy and help businesses make informed decisions about their email sending based on industry benchmarks and other factors.

How do I get analytics from my email?

There are a few ways to get analytics from your emails, depending on the tools you are using to send and manage your emails. The best way to accurately measure your email performance is to use a reliable and reputable email service provider that offers an inbuilt email analytics dashboard where you can access key metrics and create reports.

Why are email analytics important?

Email analytics tools are important because they provide valuable insights into the effectiveness of your transactional email-sending efforts. By tracking metrics such as open rate, click-through rate, bounces, and number of unsubscribes you can see how your emails are performing and identify areas for improvement.

How can I start tracking emails?

If you’re looking for a transactional email solution that provides in-depth analytics and many other great features, look no further! Sign up to MailerSend for free and get 3,000 emails/month.

To get started: Sign up > Add and verify a domain > Enable tracking in your domain settings.

Start sending smarter emails now

Take control of your transactional sending strategy by utilizing detailed insights from MailerSend's advanced analytics and activity tools. Get started with 3,000 free emails per month!

Step 1

Sign up for a free account

Step 2

Send an email from the trial domain

Step 3

Try out the features & check your activity

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MailerSend is packed full of features that help you save time and grow your business.