Keep track of important KPIs
Monitor and maintain your deliverability
Access analytics via API
Discover how people read your emails
Identify where your readers are
Create custom reports from the email analytics dashboard
Get unique insights with split testing
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Frequently Asked Questions
What is analytics in email?
Email analytics refers to the process of collection, measuring and analyzing data about the performance of transactional emails as well as email marketing campaigns. Email analytics can provide valuable insights into the effectiveness of a transactional email strategy and help businesses to make informed decisions about their email sending.
Why are email analytics important?
Email analytics are important because they provide valuable insights into the effectiveness of your transactional email-sending efforts. By tracking metrics such as open rate, click-through rate, bounces, and number of unsubscribes you can see how your emails are performing and identify areas for improvement.
How do I get analytics from my email?
There are a few ways to get analytics from your emails, depending on the tools you are using to send and manage your emails. The best way to accurately measure your email performance is to use a reliable and reputable email service provider that offers an inbuilt email analytics dashboard where you can access key metrics and create reports.
Start sending smarter emails now
Take control of your transactional sending strategy by utilizing detailed insights from MailerSend's advanced analytics and activity tools. Get started with 3,000 free emails per month!
More features to explore
Enjoy the flexibility of sending a few emails or scaling quickly to send a few million.
Intuitively-designed tools allow anyone to contribute, while an advanced infrastructure lets you scale fast.
Use Simple Mail Transfer Protocol when you want to quickly send emails using a reliable Internet standard.
Start sending and tracking your emails with our easy API integration process and clean documentation.
Dynamic email templates
Build one-to-one customer relationships on a mass scale using a single email template.
Verify a single email address or upload an entire email list to verify in bulk.
Control your sendings
Get notified as email events happen so your integration can automatically trigger reactions.
Advanced email tracking
Every email is a learning experience. Monitor your email performance to find what works best.
Manage the unsubscribe page
Whether people are unsubscribing, give them a compelling reason to stay.
Suppression list management
Protect your sending reputation by adding email addresses and domains that you should not send to.
Track the results
Custom HTML template builder
Interested in writing your own HTML code? Our HTML email template editor gives you the flexibility to build exactly what you want.
Drag & drop email template builder
Our drag & drop email editor empowers you to create professionally-designed transactional emails.
Rich-text email editor
Create plain text emails with the formatting capabilities of HTML. Add links, images, bullet points and style text with ease.
Email split testing
Email split testing will improve engagement with your transactional emails by helping you learn what your customers want more.
Control your account
Invite your team members to collaborate on projects by assigning roles and granting permissions.
Streamline your workflow by organizing and keeping all your files in one place in the cloud.
Use multiple domains to manage different brands or products with one MailerSend account.
Take control of your sending reputation with your own dedicated IP address and optimize your sendings for improved deliverability.
MailerSend iOS app
Access email activity, domain settings, and analytics on the go with MailerSend iOS app.
Inbound email routing
Automatically parse incoming emails. Inbound email routes enable MailerSend to receive emails on your behalf, integrating them into your application.
Understand your customers and users on a deeper level and gain valuable insights to help you improve your product and customer experience with surveys.