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Email analytics
Access a wide range of key metrics in MailerSend’s email analytics dashboard to learn what works and what needs optimization so you can keep improving your email performance.
Keep track of important KPIs
Real-time analytics tools keep track of email open rates, bounce rates and click-through rates, so you can quickly gauge email performance and make adjustments.
Monitor and maintain your deliverability
View the total number of spam complaints, soft bounces, hard bounces, and unsubscribe rates, and take steps to minimize them for improved deliverability. Monitor your sender reputation directly from the reputation meter in the dashboard.
Access analytics via API
Integrate your MailerSend email activity with your own custom dashboards or apps to display analytics such as open rate, CTR, bounce rate, and other data for a list of recipients, domain names or tags.
Discover how people read your emails
See which email clients, like Gmail, Outlook and Yahoo, are most popular within your email list. Review your subject lines and content for better email engagement across mobile, desktop, browsers and email service providers.
Identify where your readers are
Email tracking tells you where your recipients are located and which countries have the highest engagement. Improve your email performance by targeting specific regions or scheduling the best sending times.
Create custom reports from the email analytics dashboard
Create reports to share with all departments and align the rest of the team with your sending strategy. Retrieve data by domains and timeframes, then apply tags or statuses to find exactly what you want.
Get unique insights with split testing
Split test up to 5 variations of a template to find out which subject lines, content and call to action work. View the email templates’ opens, clicks and unsubscribes to choose the best email and then keep optimizing.
Here’s what our users have to say
Great service, works flawlessly! MailerSend has a great dashboard with a vast amount of valuable data about the emails sent. It’s very well organized and has powerful filter functions.
Frequently Asked Questions
What is analytics in email?
Email analytics refers to the process of collection, measuring and analyzing data about the performance of transactional emails as well as email marketing campaigns. Email analytics can provide valuable insights into the effectiveness of a transactional email strategy and help businesses to make informed decisions about their email sending.
Why are email analytics important?
Email analytics are important because they provide valuable insights into the effectiveness of your transactional email-sending efforts. By tracking metrics such as open rate, click-through rate, bounces, and number of unsubscribes you can see how your emails are performing and identify areas for improvement.
How do I get analytics from my email?
There are a few ways to get analytics from your emails, depending on the tools you are using to send and manage your emails. The best way to accurately measure your email performance is to use a reliable and reputable email service provider that offers an inbuilt email analytics dashboard where you can access key metrics and create reports.
How can I start tracking emails?
If you’re looking for a transactional email solution that provides in-depth analytics and many other great features, look no further! Sign up to MailerSend for free and get 12,000 emails/month.
Start sending smarter emails now
Take control of your transactional sending strategy by utilizing detailed insights from MailerSend's advanced analytics and activity tools. Get started with 12,000 free emails per month!
More features to explore
MailerSend is packed full of features that help you save time and grow your business.
Send emails
Email delivery
Enjoy the flexibility of sending a few emails or scaling quickly to send a few million.
Transactional emails
Intuitively-designed tools allow anyone to contribute, while an advanced infrastructure lets you scale fast.
SMTP relay
Use Simple Mail Transfer Protocol when you want to quickly send emails using a reliable Internet standard.
Email API
Start sending and tracking your emails with our easy API integration process and clean documentation.
Dynamic email templates
Build one-to-one customer relationships on a mass scale using a single email template.
Email verification
Verify a single email address or upload an entire email list to verify in bulk.
API de e-mail versátil para devs
Relay de SMTP
Control your sendings
Webhooks
Get notified as email events happen so your integration can automatically trigger reactions.
Advanced email tracking
Every email is a learning experience. Monitor your email performance to find what works best.
Manage the unsubscribe page
Whether people are unsubscribing, give them a compelling reason to stay.
Suppression list management
Protect your sending reputation by adding email addresses and domains that you should not send to.
Track the results
Create emails
Custom HTML template builder
Interested in writing your own HTML code? Our HTML email template editor gives you the flexibility to build exactly what you want.
Drag & drop email template builder
Our drag & drop email editor empowers you to create professionally-designed transactional emails.
Rich-text email editor
Create plain text emails with the formatting capabilities of HTML. Add links, images, bullet points and style text with ease.
Email split testing
Email split testing will improve engagement with your transactional emails by helping you learn what your customers want more.
Control your account
User management
Invite your team members to collaborate on projects by assigning roles and granting permissions.
File manager
Streamline your workflow by organizing and keeping all your files in one place in the cloud.
Multiple domains
Use multiple domains to manage different brands or products with one MailerSend account.
Dedicated IP
Take control of your sending reputation with your own dedicated IP address and optimize your sendings for improved deliverability.