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Send surveys and get to know your customers
Understand your customers and users on a deeper level and gain valuable insights to help you improve your product and customer experience with surveys.
Tailor surveys with 7 question types
Why survey emails are great tools for businesses
More efficient than traditional data collection methods. Easily and quickly collect feedback from your customers.
Increase engagement—recipients are more likely to click when prompted by a survey.
Understand your users and customers in a more profound way and apply this to your business strategy.
Discover and resolve pain points that are encountered in your product or service and increase customer satisfaction.
Use customer feedback to segment recipients and personalize further communication.
Build trust and strengthen relationships with customers by showing them that you value their opinion.
Make survey emails dynamic
Maximize survey completions
Track responses in real-time
Get instant updates on survey feedback and activity with webhooks. Collect survey data or trigger additional workflow automations based on recipients’ answers.
Customize surveys with your branding
Easily edit the design settings of the survey block in the drag and drop builder so it seamlessly fits in with your brand colors and design.
Integrations
Use cases for surveys in your emails
NPS surveys
Learn what your customers think and how many detractors, passives and promoters you have with a Net Promoter Score.
Market research
Gain valuable insights about your customers and use this data to drive your customer experience and product strategy.
Customer satisfaction survey
Discover your CSAT (Customer Satisfaction) score to see how your business is doing and take steps to improve it.
Customer support feedback
Allow customers to rate recent customer support experiences and identify areas of strength and weakness.
Website/App experience
Learn more about the user experience of your website or app when performing an action and pinpoint areas for improvement.
Customer Effort
Find out how easy it is to complete a specific action with a Customer Effort Score and learn how to improve the customer journey.
Learn more about your customers today!
Start sending surveys with MailerSend—learn how to create a survey email with our help guide.
Frequently asked questions
Are email surveys effective?
Surveys via email are one of the most effective ways to gather insights about your users and customer base. You can send surveys to your most valuable audience—your existing customers—meaning that their feedback will be more relevant. What’s more, emails via survey have proven to result in higher survey response rates than by traditional methods, as they are easier for recipients to complete at their leisure.
Are surveys considered transactional emails?
Yes, when you send a survey about a product or service, it is triggered by an action the recipient has taken and is therefore transactional. You can learn more about transactional emails in our guide.
Is there any technical knowledge required to use the survey block?
You can easily design the survey block and add survey questions using MailerSend’s drag and drop email editor, however, data collection of survey responses will require the use of webhooks.
Are survey emails subject to CAN-SPAM Act?
According to the FTC, “Emails containing true opinion and research surveys may fall outside the scope of the Act, but to the extent that any such message seeks to advertise or promote a brand, a company, or a product or service to the recipient, it also may be primarily commercial in purpose, and therefore subject to the Act’s requirements and prohibitions.”
When should I send a survey email?
For general surveys, the best time and day to send a survey invitation depends on the industry. For surveys about recent transactions and experiences, it’s a good idea to send the survey invitation email within a few days, while the experience is still fresh in the customer’s mind.
More features to explore
Send emails
Email delivery
Enjoy the flexibility of sending a few emails or scaling quickly to send a few million.
Transactional emails
Intuitively-designed tools allow anyone to contribute, while an advanced infrastructure lets you scale fast.
SMTP relay
Use Simple Mail Transfer Protocol when you want to quickly send emails using a reliable Internet standard.
Email API
Start sending and tracking your emails with our easy API integration process and clean documentation.
Dynamic email templates
Build one-to-one customer relationships on a mass scale using a single email template.
Email verification
Verify a single email address or upload an entire email list to verify in bulk.
Control your sendings
Advanced email tracking
Every email is a learning experience. Monitor your email performance to find what works best.
Manage the unsubscribe page
Whether people are unsubscribing, give them a compelling reason to stay.
Suppression list management
Protect your sending reputation by adding email addresses and domains that you should not send to.
Track the results
Create emails
Custom HTML template builder
Interested in writing your own HTML code? Our HTML email template editor gives you the flexibility to build exactly what you want.
Drag & drop email template builder
Our drag & drop email editor empowers you to create professionally-designed transactional emails.
Rich-text email editor
Create plain text emails with the formatting capabilities of HTML. Add links, images, bullet points and style text with ease.
Email split testing
Email split testing will improve engagement with your transactional emails by helping you learn what your customers want more.
Control your account
User management
Invite your team members to collaborate on projects by assigning roles and granting permissions.
File manager
Streamline your workflow by organizing and keeping all your files in one place in the cloud.
Multiple domains
Use multiple domains to manage different brands or products with one MailerSend account.
Dedicated IP
Take control of your sending reputation with your own dedicated IP address and optimize your sendings for improved deliverability.
MailerSend iOS app
Access email activity, domain settings, and analytics on the go with MailerSend iOS app.