When you connect web apps, you’re creating a more efficient workflow for your business as well as a seamless journey for your customers. People are happiest when they receive timely, relevant and personalized emails during their interactions with you!
It’s not possible, however, to create integrations for every web app. Waiting for an official integration or building the custom integration yourself would not be practical. A far better, time-saving solution is to use a no-code automation tool like Zapier.
MailerSend takes Zapier integration up another notch by offering triggers that run automated workflows based on the behavior of your recipients. We’ve included 10 examples in this article to get you started working smarter with transactional emails.
What is Zapier?
Zapier is an automation tool that connects MailerSend with business and productivity apps like Salesforce, Airtable and Asana. It enables you to create custom integrations between two or more web apps, automating repetitive tasks without coding.
For example, every time a customer cancels their subscription plan in Stripe, you could write a personalized email with an offer and then send it. Or you can get Zapier to automate your win-back campaign by using templates and custom fields in MailerSend.
What are Zaps, triggers and actions?
A Zap is an automated workflow you build within Zapier that connects your web apps. Zaps run in the background to automate tasks and consist of a trigger and one or more actions. When activated, Zaps will perform the action every time a trigger event occurs.
A trigger is an event that starts your Zap. Typical triggers include recipient interactions like clicking through an email message or unsubscribing from it. Zapier uses webhooks to listen to the following types of trigger events in MailerSend:
Email is sent: your email has been sent to your recipient.
Email is delivered: your email has been delivered to your recipient’s inbox.
Email is opened: your email has been opened by your recipient.
Email is clicked: the recipient has clicked on a link in your email.
Email is soft bounced: your email was not delivered because, for example, the recipient's inbox is full.
Email is hard bounced: your message was not delivered at all because the recipient's address does not exist or is invalid.
Recipient has unsubscribed: your recipient has clicked on the “Unsubscribe” link and does not wish to receive any more emails from your domain.
An action is something that your Zap does when your trigger event happens. For example, you can automatically send a thank you email for every successful Google form submission. Zapier uses an email API to perform these actions with MailerSend:
Send an email: send a custom email written in HTML or text.
Send an email based on a template: send a pre-designed MailerSend email template.
Getting started with Zapier
Log in to your Zapier account or create a new account.
Your Dashboard will be shown on the main screen.
Make a Zap by selecting MailerSend and the other application that you wish to connect.
If MailerSend is an action event, sign in to your MailerSend account by entering your API key, which can be found on the Domains page of the domain you wish to integrate. Paste the API key when prompted and click to continue.
If MailerSend is a trigger event, choose the account and the domain that you wish to integrate.
Follow the on-screen steps to complete the workflow.
Zapier will help you test the Zap to see if it works correctly, troubleshooting any connectivity issues.
Congratulations! You just finished setting up your first Zap! 👏
10 Zap examples to get you started
Now that you have the know-how to work with Zaps, triggers and actions, what kind of workflows can you streamline in your business? We’re glad you asked! Here are 10 ready-made Zaps to inspire you and get you started automating your workflows now.
10 workflow examples to get you started
- Get Slack notifications for hard-bounced MailerSend emails.
- Create Zendesk tickets when emails hard bounce in MailerSend.
- Unsubscribe MailerLite subscribers when emails hard bounce in MailerSend.
- Send MailerSend emails for new Shopify orders.
- Send MailerSend emails for new WooCommerce orders.
- Send MailerSend emails for new charges in Stripe.
- Send MailerSend emails when sales are refunded in PayPal.
- Send MailerSend emails when subscriptions are downgraded in Zoho Subscriptions.
- Send MailerSend emails for Google Forms submissions.
- Send MailerSend emails for new records in Airtable.
Hard-bounced emails are bad news. They affect your sending reputation and email deliverability, so deal with hard bounces immediately by getting real-time notifications in Slack, creating support tickets in Zendesk, or unsubscribing them in MailerLite.
Hooray! You’ve just made a sale in Shopify or WooCommerce! Time is of the essence with e-commerce transactions. For the best buying experience, you want to immediately send a branded email to confirm their new order and thank them for their purchase.
Payments & subscriptions
Payments are the lifeblood of any business. Keep customers happy and reassure them with an acknowledgment email when their credit card is charged in Stripe, their PayPal refund is on the way, or when they downgrade their plan in Zoho Subscriptions.
New forms and signups
When people make a submission using Google Forms on your landing page, follow up with a thank you email! Similarly, send new signups a warm welcome or onboarding email when their contact details are added to a CRM database in Airtable.
More resources for you
If you want to find out more about using triggers and automations in MailerSend, we’ve got help guides for that! Or check out Zapier’s FAQ if you have questions about using it with MailerSend.
Automate your email workflows now
Using Zapier, you now can build custom integrations for MailerSend without coding or waiting for an integration. With thousands of pre-built integrations available, you can automate repetitive tasks, work smarter with transactional emails, and deliver a great customer experience at the same time.
What cool use cases do you plan to address with your Zapier integration? Share with us in the comments below.