Send emails and SMS messages to Airtable lists

Say goodbye to the tedious task of re-entering, importing or migrating data between apps. With the MailerSend Airtable integration, you can pluck data straight from your Airtable base and use it for your emails and text messages. Send mass communication to a list in Airtable, and make use of MailerSend features to enhance your messaging and improve your deliverability.

Let’s take a look at what you can do with the integration and how to start sending to your Airtable email list.

What you can do with the MailerSend Airtable integration

Connecting your MailerSend account with Airtable gives you a foolproof way to effortlessly send transactional messages to Airtable records. There’s no need to manage your own SMTP server or manually transfer data from Airtable to your email or SMS service provider. You can also:

Send emails and SMS in bulk

Optimize your transactional communication by sending bulk emails and SMSes to an entire list you have stored on Airtable. Save time by sending the same email or text message, automatically personalized for each individual recipient.

Improve deliverability with suppressions management

Use MailerSend’s suppressions list feature to automatically exclude email addresses that have hard bounced, made a spam complaint, unsubscribed, or have been added manually. Save time, protect your sender reputation and improve deliverability. 

Send professional emails with pre-made templates

Ensure your emails look and feel professional and engaging by taking advantage of MailerSend’s library of expertly designed, responsive templates. Customize your chosen design with your branding and content and then simply enter the template ID when you go to send an email in Airtable. 

Enrich your emails with HTML

Instead of plain text messages, use HTML to add style, images, color, media and links when you send Airtable mass emails. Make your email communication more engaging and increase conversions.

Use data to its full potential with personalization

Tailor message content to individual recipients with Airtable data. Send a single email or SMS template in bulk with personalization variables to populate the copy with customer data. Plus, use Airtable filters to create highly targeted segments to ensure the right emails go to the right people. 

Add attachments to emails

Need to attach an important file to send to your Airtable list of recipients? The integration includes the option to easily add an attachment when you send an email. 

Verify email addresses stored in Airtable

Improve email deliverability and protect your sender reputation by verifying lists of email addresses before you send any emails to them. You’ll maintain healthy sending practices and preserve your sending quota by only sending to real, verified recipients.

Benefits of integrating MailerSend and Airtable

If you use Airtable to manage customer data, integrating your MailerSend account is a quick and easy way to send professional transactional messages to your customer base. It will:

• Increase efficiency in email sending and contact management

• Develop powerful email workflows that leverage Airtable data

• Deliver dynamic personalization at scale

• Enable the ability to segment recipients based on Airtable filters

• Allow you to send better, more professional emails and text messages in bulk

• Keep your Airtable data clean and up-to-date with email verification

Airtable email use cases

You can send all kinds of personalized messages to customers, users, and employees using your Airtable lists. Let’s take a look at some examples of the use cases.

• Event emails such as invitations and event reminders

• Feedback and survey collection based on specific products or features

• Onboarding email series to introduce customers to your brand and help them get started

• Important product updates that will affect customers' use of your product or service

• Employee updates and alerts such as company announcements

• Service announcements and notifications such as downtime or other disruptions to service

There are tons of possibilities for how you can utilize your Airtable data to improve workflows and increase customer satisfaction with the email extension.

How to get started with the MailerSend Airtable integration

1. Log in to your MailerSend account or sign up for free. 

2. Install the MailerSend extension to your base and click Get started.

3. In Sender information settings, enter a “From” name, “Reply-to” email address, and phone number for SMS and click Check and finish. 

4. You’ll be prompted to enter an API key. In MailerSend, head to the Integrations page, click Manage in the API tokens section then select Generate API token. Create an API token and copy it. Paste it into the API key field and click Verify token.

To send an email

On the Email page, select the table and view you would like to use to send emails to. Select the To, CC and BCC fields and add a subject and email body. 

• To use a MailerSend template, enable the template option and enter your template ID

• To add an email attachment, use the Attachment field 

• To add personalization to the email, use a {{tag}} using the name of the Airtable column

• Click send

And that’s it! You can check if the email has been sent by selecting to show the sending status in the Results field and clicking on Get results. You can also check the email activity on MailerSend’s Activity page.

To send an SMS

On the SMS page, select the table and view you would like to use to send text messages to. Select the To field, add your SMS content and select the Message ID. 

• To add personalization to the email, use a {{tag}} using the name of the Airtable column

• Click send

To verify email addresses

On the Email verification page, select the table and view that the emails you would like to verify belong to. Select the Emails field and Results. Click Verify.

Your results will be displayed within Airtable.

Best practices for sending emails and SMSes to Airtable records with MailerSend

1. Test your emails. We’ve made it really easy to start sending emails to your whole list, but it’s important to test out new emails and templates first. MailerSend easily lets you send test emails from the templates section in the app. Just go to Templates, select your email and click Manage, then click Test. 

2. Monitor performance metrics. Track open and click rates and conversions to see which of your emails and content resonates the most with your customers. Use this data to refine your transactional email strategy. You can also use split testing to test different variations of email templates. You can also monitor how many of your text messages are delivered.

3. Maintain healthy email lists. To protect your sender reputation and deliverability, it’s important to keep a clean and healthy email list. MailerSend helps with this by using suppression lists to automatically exclude hard bounces and more. But, to keep your recipient list in the best condition, make sure you regularly verify your email lists and remove invalid emails. 

4. Ensure you have opt-in consent for SMS. Unlike transactional emails, you need to obtain consent from customers to send them transactional text messages. Ensure you only send to customers who have provided this consent. Learn more about SMS compliance.

5. Use Airtable’s API to further optimize your workflows. Automate the ability to create, read, update and delete Airtable records.

Try out the MailerSend Airtable integration

Whether you’re looking for a new email delivery platform to integrate with Airtable, or you already use both services, the MailerSend Airtable integration is an efficient way to quickly start utilizing your Airtable data and sending emails without hassle. Combined with Airtable’s API and workflow capabilities, you can make sending professional emails easy for the whole team while optimizing the management of your Airtable records.

Add the MailerSend integration to your Airtable workspace today and let us know what you think.