Send emails to Airtable lists with the new MailerSend/Airtable integration

Agathe Brusset Agathe Brusset
· 5 min read · New features and updates · December 15th, 2023
Connect MailerSend with Airtable to utilize your existing data for email-sending purposes at the click of a button. Easily send bulk emails to an Airtable list and more—here’s how to get started.

Say goodbye to the tedious task of re-entering, importing or migrating data between apps. With the MailerSend Airtable integration, you can pluck data straight from Airtable and use it for your emails. Send mass emails to a list in Airtable, and make use of MailerSend features to enhance your emails and improve your deliverability.

Let’s take a look at what you can do with the integration and how to start sending to your Airtable email list.

What you can do with the MailerSend Airtable integration

Connecting your MailerSend account with Airtable gives you a foolproof way to effortlessly send emails to Airtable records. There’s no need to manage your own SMTP server or manually transfer data from Airtable to your email service provider. You can also:

Send emails in bulk

Optimize email communication by sending bulk emails to an entire list you have stored on Airtable. Save time by sending the same email, automatically personalized for each individual recipient.

Improve deliverability with suppressions management

Make use of MailerSend’s suppressions list feature to automatically exclude email addresses that have hard bounced, made a spam complaint, unsubscribed, or have been added manually. Save time, protect your sender reputation and improve deliverability. 

Send professional emails with pre-made templates

Ensure your emails look and feel professional and engaging by taking advantage of MailerSend’s library of expertly designed, responsive templates. Customize your chosen design with your branding and content and then simply enter the template ID when you go to send an email in Airtable. 

Enrich your emails with HTML

Instead of plain text messages, use HTML to add style, images, color, media and links when you send Airtable mass emails. Make your email communication more engaging and increase conversions.

Use data to its full potential with personalization

Tailor email content to individual recipients with Airtable data. Send a single email template in bulk with personalization variables to populate email copy with customer data. Plus, use Airtable filters to create highly targeted segments to ensure the right emails go to the right people. 

Add attachments to emails

Need to attach an important file to send to your Airtable list of recipients? The integration includes the option to easily add an attachment when you send an email. 

Benefits of integrating MailerSend and Airtable

If you use Airtable to manage customer data, integrating your MailerSend account is a quick and easy way to send professional emails to your customer base. It will:

  • Increase efficiency in email sending and contact management

  • Develop powerful email workflows that leverage Airtable data

  • Deliver dynamic personalization at scale

  • Enable the ability to segment recipients based on Airtable filters

  • Allow you to send better, more professional emails in bulk

Airtable email use cases

You can send all kinds of personalized emails to customers, users, and employees using your Airtable lists. Let’s take a look at some examples of the use cases.

  • Event emails such as invitations and reminders

  • Feedback and survey collection based on specific products or features

  • Onboarding email series to introduce customers to your brand and help them get started

  • Important product updates that will affect customers' use of your product or service

  • Employee updates and alerts such as company announcements

There are tons of possibilities for how you can utilize your Airtable data to improve workflows and increase customer satisfaction with the email extension.

How to get started with the MailerSend Airtable integration

1. Log in to your MailerSend account or sign up for free

2. Head to the Integrations page, click Manage in the API tokens section then select Generate API token. Create an API token and copy it.

An animated GIF showing how to create an API token in MailerSend.

3. Install the MailerSend extension to your base and paste the API token in the correct field.

An animated GIF showing how and where to copy the API token in Airtable.

4. In Settings and sender information, enter a “From” name and “Reply-to” email address and save. 

5. On the Send an email page, select the table and view you would like to use to send emails to. Select the To, CC and BCC fields and add a subject and body to your email. 

  • To use a MailerSend template, enable the template option and enter your template ID.

  • To add an attachment, use the Attachment field. 

  • To add personalization to the email, use a {{tag}} using the name of the Airtable column.

An animated GIF showing how to send an email from MailerSend to an Airtable list in Airtable.

6. Click send. 

And that’s it! You can check if the email has been sent by selecting to show the sending status in the Results field and clicking on Get results. You can also check the email activity on MailerSend’s Activity page.

Best practices for sending emails to Airtable records with MailerSend

1. Test your emails. We’ve made it really easy to start sending emails to your whole list, but it’s important to test out new emails and templates first. MailerSend easily lets you send test emails from the templates section in the app. Just go to Templates, select your email and click Manage, then click Test

2. Monitor performance metrics. Track open and click rates and conversions to see which of your emails and content resonates the most with your customers. Use this data to refine your transactional email strategy. You can also use split testing to test different variations of email templates. 

3. Maintain healthy email lists. To protect your sender reputation and deliverability, it’s important to keep a clean and healthy email list. MailerSend helps with this by using suppression lists to automatically exclude hard bounces and more. But, to keep your recipient list in the best condition, make sure you regularly verify your email lists and remove invalid emails. 

4. Use Airtable’s API to further optimize your workflows. Automate the ability to create, read, update and delete Airtable records.

Try out the MailerSend Airtable integration

Whether you’re looking for a new email delivery platform to integrate with Airtable, or you already use both services, the MailerSend Airtable integration is an efficient way to quickly start utilizing your Airtable data and sending emails without hassle. Combined with Airtable’s API and workflow capabilities, you can make sending professional emails easy for the whole team while optimizing the management of your Airtable records.

Add the MailerSend integration to your Airtable workspace today and let us know what you think.

Agathe Brusset
I'm Agathe, Product Manager at MailerSend. When I'm not busy rolling out new product features, I'm planning my future mud-brick farmhouse complete with farm animals and a vineyard!